In October 2018, Films United founder Grig Richters walked from Paris to Berlin, to raise awareness of 2,000 children stuck in European refugee camps. QUEEN guitarist Dr. Brian May, a good friend of Grig Richters, supported his walk among many other initiatives and the idea of creating a campaign was already being discussed during the walk.
In March 2019, Films United produced the first music video for the QUEEN classic song “Is this the world we created…?” (written by Freddie Mercury and Brian May), in support of Richters’ “I March For You” campaign.
Hundreds of people participated in the music video and were featured alongside refugees from Camp Moria in Greece, celebrities and real footage of Freddie Mercury.